Illustration and design for small businesses and humans building things they care about.
Branding
Websites
Emails
Social Media
Invitations
Packaging
Illustration
Design Systems
Brand Identity & Website
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You know what you're building and you're ready for the next step. I'll create a brand and website as unique as you are, one that draws people into your world.
Brand Refresh & Template Kit
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You already have a look, but it's feeling scattered. I'll pull it together and build templates, so everything looks like it belongs together and showing up consistently is easier.
Ongoing Creative Support
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You're busy running your business, and design keeps slipping down the list. I'll take it off your plate each month so your visuals keep up with your business.
One-Off Projects
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You have something specific in mind, like illustrated invitations, a wine label, or a flyer for the farmers market. Let's make it.
{ TESTIMONIALS }
Kind words from people
“Tay didn’t hesitate to jump into new projects and immediately started helping to solve complex problems like the creation of an Email Design System. Her work is methodical, thoughtful, and strategic and her designs are executed with the utmost quality. She’s an excellent communicator and collaborator and an overall nice person to work with.”
Tim Suglian
Creative Director @Misfits Market“Tay’s superpower is her curiosity. Her designs are thoughtful and beautiful regardless of the platform—seeing her crush projects across email, social, web, and app. Needless to say, Tay is a unicorn.”
Sarah Argus
Product Design Manager @Imperfect Foods“Tay is a highly creative designer who brings fresh ideas to every project, using a keen eye for aesthetics, attention to detail, and ability to think outside the task at hand to come up with design solutions that align with business objectives. Tay is also a versatile and adaptable designer, with experience working on various design projects, including email strategy, social media, landing pages, design systemization, and digital branding.”
Jenn Vo
VP, Product Design & Creative @Imperfect Foods
{ ABOUT ME }
Hi, I’m Tay.
I help people turn what they care about into visuals that feel like them: full of personality, feeling, and intention, so the right people are drawn into their world.
My favorite projects balance form, function, and fun, where every touchpoint feels intentional and makes someone’s day a little better. I believe good creative work is collaborative, and the best outcomes come from strong partnerships, honest communication, and open minds.
After 8+ years of designing brands, building design systems, and creating whimsical illustrations for teams and clients, I’ve learned that every creative project, big or small, comes down to the same questions: who are you talking to and how do you want them to feel?
Based in Sacramento, working with clients worldwide.